I believe in making work that works. By that, I mean it answers what’s being asked, is backed by insights and data, gets attention, and sparks discussion. My style is culture-driven, people first, and relentlessly resourceful.

 

As a copywriter, I'm involved in each project from brief to final proof. I collaborate closely with creative directors, designers, art directors, account managers, and clients from brand managers to CMOs. I can also work autonomously as a freelancer to provide engaging messaging for your projects. 

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As a Detroiter, the bulk of my writing experience is automotive though I'm open to, and have experience in, a range of industries. 

 

As a journalist, I apply my research skills, curiosity, and diligence to turn product features from technical content into compelling consumer benefits; creating storylines that resonate with a brand's target audience.

 

I'm a stickler for style guides and a rebel of rules when a creative headline beckons.